How to talk about homes and immigration

To build a society in which we all can thrive, we need to make sure everyone has a decent and affordable home. This means changes like building more social homes, reforming private renting, and improving the quality of homes.

When the conversation about homes becomes focused on immigration, it can divert us from the wider conversation the housing sector wants and needs to have about the root causes of the housing crisis – and the systemic changes that would help to increase the availability of decent and affordable homes.

In 2025, FrameWorks UK undertook original qualitative research, supported by the Joseph Rowntree Foundation, the Nationwide Foundation and Shelter, to understand how communicators who are pressing for more decent and affordable homes can best focus the conversation on improving our housing system.

Join us to find out more, in a useful webinar that will:

• help you to understand how people think about homes and immigration, and what that means for your communications
• share how to frame communications in ways that tap into collective and systemic thinking
• offer practical guidance and examples to apply to your work.

We ran this well-attended webinar earlier this year, so now’s your chance to come along if you missed out.

This webinar will benefit anyone who writes and talks about decent and affordable homes in the UK. It will last for one hour, which will include about 40 minutes for a presentation and then the remaining time for questions and answers.

Register today to secure your place and be part of the conversation.